Recent consumer trends have shown that more and more people are shopping and paying for goods online. This is why it’s very important for businesses to have stable and reliable websites that are device independent. In addition, it behooves businesses to cater for the needs of the ever increasing customers with mobile devices such as iPads, Tablets and Smartphones by ensuring that their websites, landing pages and blogs are accessible to consumers on the go. Since today’s business battles are mainly fought in the cyberspace, you need to ensure that your site runs on a superior platform so as to stay ahead of the competition.
Content Management Systems (CMS) such as WordPress, Joomla, Drupal, etc. have become very popular with online businesses because of their simplicity, intuitive user interface and online repositories of plugins to support extra functions such as SEO, SMM, Events Marketing, etc. However, not all the CMSs will give you the same set of functions and you need to decide which platform will give you the biggest bang for your buck.
WordPress currently leads the CMSs pack because of its many cool features and functionalities that I’m going to share with you today. Here are five WordPress features that make it the ideal platform for the today’s tech-savvy business owners and marketers.
Since growth is one of the major goals of business organization, scalability is a critical feature that you must consider when choosing a CMS platform –you don’t want to be stuck on a platform that offers little room for expansion or none at all. With WordPress, you can easily create new pages or add new users with just a few mouse clicks. There is no need for new codes, or a programmer to redesign your site when you want to add new features or functionality.
WordPress by design features clean and consistent codes which makes it easy for search engines to index your website or blog. In addition, you can easily create new content or update existing content -the key factors that search engines consider when ranking websites. WordPress also allows you to customize page URLs to facilitate page ranking for your target keywords.
Simplicity is one of the reasons why WordPress is such a favorite platform for most business owners. No one really wants a complicated system that only geeks can with but, simple and user friendly platform like WordPress that most people can comfortably work on without breaking a sweat. WordPress features various easy to use functionalities and tools that anyone can easily figure out without additional assistance. All the major marketing functions such as content, SEO and social media marketing can be done within the WordPress back-end by simply installing the relevant plugins.
WordPress is a responsive, open source system that automatically adjusts website appearance and format according to the users’ devices. This makes WordPress site device independent that can load seamlessly on any device without compromising functionality and appearance. In today’s world of mobile revolution, it behooves businesses to have responsive and reliable sites that users can surf on the go regardless of their device type or operating system.