What Is Image Optimization in WordPress?

Image optimization is the process of making images on a website look as good as possible to decrease download time and improve overall website performance. Images can be optimized for size, quality, and file type.

The goal of image optimization is to make the mosteffective use of available bandwidth and storage while still providing a good user experience.

When optimizing images for size, it is important to keep in mind that not all users have the same web browser size. A website that is scaled to fit all browsers will look worse in some cases because of the large file sizes.

A website that is designed for smaller devices, such as a smartphone, will need smaller images that can be downloaded more quickly.

When optimizing images for quality, it is important to keep in mind that the more compression the image is subjected to, the poorer the quality will be. Images that are compressed too much will look blurry and pixelated.

When optimizing images for file type, it is important to keep in mind that certain file types may be more suitable for certain types of websites. For example, JPEG images are generally better suited for websites that have a lot of images because they are smaller and have less compression than other image formats.

Overall, image optimization is an important process for any website. By making sure images are optimized for size, quality, and file type, websites can decrease download time and improve the overall user experience.