Is Google Analytics Free for WordPress?

Google Analytics is one of the most popular cross-platform marketing analytics tools. It is offered as a free service to all WordPress websites.

However, there are some limitations to its use.

First, you can only track the website’s traffic through Google Analytics. You cannot use it to track traffic from other sources, such as social media.

Second, you cannot use Google Analytics to track the performance of your WordPress site on a global scale. You can only track traffic and performance on a local level.

Third, Google Analytics only tracks the activity of visitors to your website. It does not track the activity of people who are logged in to your WordPress site.

Finally, Google Analytics limits the number of visitors that you can track at any given time. You can track up to 500,000 visitors.

After that, you must upgrade to a paid account to continue tracking traffic.

Despite these limitations, Google Analytics is a powerful tool for tracking the performance of your WordPress site. It can help you identify which areas of your website are performing well and which are not.

It can also help you identify which marketing campaigns are working best on your WordPress site.

Overall, Google Analytics is a free and powerful tool that can help you track the performance of your WordPress site. However, there are some limitations to its use.

If you need to track the performance of your WordPress site on a global scale, you will need to upgrade to a paid account. And, you can only track the activity of visitors to your website.